From Concept to Execution: Turkmenistan at Expo 2020 Dubai

Our team had the honor of being awarded the opportunity to represent Turkmenistan at Expo 2020 Dubai, taking on the full responsibility from concept creation through to execution and operation.


Concept Pillars: Celebrating Turkmenistan’s Heritage

The concept for the pavilion was rooted in the rich natural and cultural heritage of Turkmenistan. Key elements included:

  • Desert Dunes: These were represented in the building’s façade, symbolizing the vast, majestic landscapes of the country.

  • Ahalteke Horses and Carpet Craft: Symbols of national pride, reflected through intricate designs inspired by the traditional ornaments of Turkmenistan’s districts.

Immersive Visitor Experience

Inside, visitors were invited to immerse themselves in a multi-sensory experience that highlighted the achievements of the nation. The experience was brought to life through a combination of:

  • 3D Projection Mapping

  • Kinetic LED Light System on the ceiling

  • Hydraulic Sculptures of wheat and cotton at the center of the exhibit


These elements came together in a single multimedia show, creating a spectacle that captivated audiences.

Cutting-Edge Technology

The pavilion’s immersive environment was powered by advanced technology, which included:

  • 26 High-Resolution Projection Systems

  • 26 Moving and Wash Lights

  • 360-Degree Wrapped Content with a total resolution of 12,000 x 2,500 pixels

  • 250 LED Pixel Tubes

  • Surround Audio System for an enhanced auditory experience

The Concept

Experience

EXPO 2020

EXPO 2020

Turkmenistan Stand at Expo 2020

Turkmenistan Stand at Expo 2020